Social Media Marketing and Videos

We used to be a society that had to communicate person to person, whether

face to face, voice to voice, or letter to letter. Now because of the internet,

the way we communicate has evolved. We have e-mail, texting, websites,

FaceBook, Twitter, blogs, and more. This new social media is not only faster but

brings us in contact with more people than ever possible before.

Today, we can have friends, perhaps thousands of friends, that we have never

seen face to face. People are called our friends although we have never been in

the same room, or the same city, or the same state, or even the same country

with them. We can have friends who actually live around the corner or down the

street, but never met in person. But, although we have never shook their hands

or had a cup of coffee with them, we may have shared interests, discussed

likes and dislikes, wished each other happy birthday, talked about parenting,

marriage, business, sports, entertainment, art, and even politics and religion.

We share our glee and our sorrows with these “friends.” We are cheered up

and cheered on, give and take advise, and are even consoled and comforted by

these virtual friends of today’s social networks. It is a new way to communicate

for sure. And, it has become significant not just for friends, but communication

for business as well.

Social media is the umbrella term that covers the activities around web social

interaction and all its contents, videos, images and audio exposure.

Incorporating this new communication approach for business, Social media

marketing, on the Internet has become more and more key to achieving

branding and marketing goals by using social networks.

How can videos work with social media marketing? Videos are an optimal way to

reach a variety of business and marketing goals and social media is the optimal

way to get your videos seen. Videos are the perfect marketing tool because

they can be used in your office, trade shows, presentations, websites and more.

Videos incorporate a person to person feel and allow customers to see you

in your element and experience your company’s environment. Videos are an

exceptional way to showcase new products and services, educate customers

about each facet of your business, provide assurance of good customer service

and see testimonials from your customers.

Social networks are not only fast communication but mass communication. What

better way for your company to be seen by the masses than in a video. On

social communities like FaceBook, a simple discussion about hedge trimming

could lead to a share or link to your landscaping company video. An appearance

of your video by one customer can result in referrals by his friends etc. etc.

Videos are easily shared from page to page. A great way to get referrals from

people you don’t know.

It has always been said that the best advertisement is word of mouth. People

trust it more than paid ads. Social networks are the new word of mouth because

the referral does not come from the company but from a “friend.” The new

difference is each word of mouth referral on a social network site reaches many

people not just one. Videos play an important part in this most trusted word of

mouth approach because although the referral comes from a third party, videos

allow you to show your stuff.

Videos play an important part in direct social media marketing also. For example,

your company can have its own FaceBook page, Twitter account, YouTube

channel, or company blog. You can belong to a micro-community related to your

industry or a professional networking and resource community such as Linkedin.

With 750 million members a company page on the social network Facebook is

the best way to get your branding out front and connect with customers and

prospective customers. FaceBook allows multiple pages with photos, videos and

comments for instant customer feedback. Videos on your page attract attention

and encourage sharing. As your “likes” increase so will your business exposure

and website traffic.

Setting up a blog on a business website has been proven to be an important

resource people now look to for information on products and services. Blogs

generate traffic from search engines and linking to other blogs result in return

links to your blog. Videos regarding company history, product info, “how to”

tips, community projects your company is involved in, and just fun stuff will

generate links, referrals and sales.

Having a Twitter account for your business allows communication with your

customers in real time like FaceBook but on a smaller scale. Twitter’s word of

mouth is fast and far reaching. A Tweeted recommendation for your company

can have immediate benefits. A tweeted link to your video can move through

social media with lightning speed.

Videos reign on YouTube! A well crafted, appealing video production can

have an astounding impact for your brand and traffic. You can have your own

channel with multiple videos so customers can become knowledgeable about

each service you offer. If you have a law firm, there could be a video on wills

and estates, taxes, divorce, real estate, corporate law, and criminal defense.

All together on your own video channel. Video sharing with other social media

like FaceBook and blogs is too easy on YouTube. So your company video could

spread across Facebook, link to Twitter, and multiple blogs and beyond and it’s

all free.

Social media is accessible to anyone with Internet access. Social media

marketing is an inexpensive and yet far reaching and effective way to promote

and interact with thousands of people or target a small demographic. FaceBook,

YouTube, Twitter, blogs and many more all allow easy linkage from you to them

and between each other. This interaction creates a loyal connection between

product and customer. A video on YouTube can generate a Tweet on Twitter

that can also be posted as a status update on FaceBook to posts on blogs. Now

your company’s message has reached thousands of customers and prospective

customers all over the world.

This kind of promotion is priceless! If your message is going global a well

produced video can make sure it has the content, pizzazz, and look your

company wants the world to see. Your company presentation on social networks

can bring in the leads, generate referrals, and showcase your brand.

Good videos result in “Likes”, links and Tweets. “Likes” links and Tweets result

in sales.

Here's a client that wanted to do some videos for the internet to show the passion they have about what they do!  To do this on TV would cost a fortune. 

HDLTV for medical practices - DentistryIQ

HDLTV for medical practices - DentistryIQ

Dentists, There is a Product That Can Educate Patients, Create an Online Presence, Train Employees and Create an Extra Stream of Income.

WorldLink has created a brand new service called High Definition Lobby Television that can accomplish all of these things for dentists. High Definition Lobby Television (HDLTV) educates, engages and entertains patients while they are waiting for their appointment.  HDLTV customized for your dental practice is designed to shape and distinguish your brand and features you and staff in the videos that play in your lobby or waiting area.  Directed tastefully by our creative and experienced WorldLink video production staff, the one or two hour loop is not a dull infomercial type sales pitch, but relative information regarding their oral health and your products and services, presented personally by you.  Multiple case studies have proven that educating your patients does build customer loyalty.

Studies have also shown and that real time marketing is extremely effective and holds the customer's attention.  There will never be a boring continuous loop because included in your HDLTV network presentations are elements of engagement such as live video feeds of news, weather, sports and entertainment. These are presented in a branded interface with your logo, so patients and customers feel that they never leave your network. 

HDLTV is not just effective in your lobby.

HDLTV capabilities includes:

1. In Your Lobby - HDLTV is played in your lobby educating and engaging patients and customers on your products and services. It is customized with you and your staff delivering information and real time marketing on your products and services.

2. On line marketing – We also provide you with a promotional video that introduces your company and your products and services. This video can be used for your website, social media marketing, YouTube, bumper videos, online streaming, press releases, and etc. This gives you the ability to increase website traffic, search engine optimization, and exposure to potential patients and customers.

3. Income opportunities – HDLTV is totally customizable allowing you to offer your vendors and suppliers an opportunity to advertise on your network, adding another profit making ability for you.

4. Training opportunities for companies with multiple locations - It can often be difficult and expensive in time and money to train many employee at many locations at once. With HDLTV, a programmed training video can be played simultaneously anywhere from 2 - 2000 locations and every employee can receive the message at the same time.

HDLTV received a very positive response at the Texas Dental Association meeting this year.  See what dentist and other companies in the dentistry industry are saying about this awesome product.

For more information call WorldLink Services today.  281-968-VIDS (8437)

WorldLink introduces HDLTV at the TDA 2012 meeting.

WorldLink Services introduces high definition lobby television at the 2012 Texas Dental Association meeting in San Antonio.  Dentist are very excited about this new product, and all of its benefits.  

HDLTV is designed to:

• Educate customers on your products & services
• Customize or create industry videos, starring you, at your location
• Use video on your website to engage and improve SEO (Search Engine Optimization)
• Promote your videos through multiple media outlets to gain Maximum exposure
• Integrate technology and video into your core business
• Increase customer responsiveness
• Improve service and product profitability per customer
• Shape your brand, service and product perception
• Create an internet presence, improve web traffic and reach the right customer
• Effectively communicate to your target audience 

Watch this video and see their response.

Website Videos

                      Advantages of Video on Your Website

We all are aware that Internet marketing is big in today’s business world and in every industry.

From websites being used as an online brochure to social media connecting people all over the world to just the plain old Internet used by salesmen  to generate leads, the Internet has became a vital part of business promotion and sales. The Internet has and continues to grow rapidly.  It has determined not only how customers search for businesses but how we make purchases as well.  A portion of business advertising budgets are certainly allocated to Internet marketing. 

One of the biggest expenses when it comes to internet marketing is search engine optimization.  It is the most expensive part of internet advertising because most people don’t understand it.  This monthly expense can add up to thousands of dollars just to get seen on search engines like Google, Yahoo and AOL.  When a customer looks up for example, venetian blinds, and gets 3,470,000 responses, it is overwhelming.  Where is your company website in all that? 

We are certainly not knocking search engine optimization from an exposure standpoint because it is needed.  However, even with great search engine exposure, or for those who go directly to your site, or for customers who may stumble upon your website, there are so many other sites available to visit it is still overwhelming.  You need an advantage.   You need an advantage to optimize your search engine exposure, then to engage, captivate and communicate clearly with potential clients once they are on your website. 

That’s where video comes in. 

Having a video on your business website is 50% more likely to appear on Google’s first page results.  Video and search engine optimization work hand in hand as a very powerful combination.

You may have spent hours writing great content for your website but only a small percentage of visitors will read every word.  Most people skim the content to find what they are looking for and if they don’t see it immediately, back to Google they go.

That’s why once they are on your site you need that advantage to keep them there longer.

Research has shown 55% of people that visit your website will stay on your site more than double the time if you have a video.  Videos are the optimal way to assure that your potential clients are receiving the full intended message.  Having a library of videos on your site is even more powerful because if you have a multitude of products or services and there is a video for each, the potential customer can easily find the product they are looking for.  

Videos allow you to talk to specific demographics and explain the advantages and benefits directed specifically to them.   Because most people have such short attention spans these days, research also shows the most watched videos are 1 ½ minutes long or less.   So, an effective script writer and teleprompter is priceless.  

Research shows one of the biggest influences you can have on a potential customers is a professionally done testimonial video on your website.  31% of people that visit your site will purchase your product or service if you have a testimonial video.  These testimonial videos must be real and authentic.  Testimonials build trust in your product or service and if done correctly should relate to what the customer is looking for and to situations where your products and services are needed. 

Videos also educate your customers about each aspect of your business.  They get a realistic feel about your customer service, staff, each department, each product and or service.  They will be privy to seeing your office before they go to your office and see your operations in action, up close and personal.  They will feel more comfortable, knowledgeable and familiar with your company.

Finally, here are the stats: 68% of the top internet retailers use video on their website.  30% of people visit your physical store, 24% make a purchase as a result of watching the video.  Video on you website will produce 20% more inbound calls. 29% of video viewers request more information about your product or service.

You need that advantage.

Music is EVERYTHING!

Music is EVERYTHING!

I have never drank a Budweiser beer before in my life, but I love this commercial.  This is the commercial they played during the Superbowl.  When you watch it, you'll notice the impact the music has on the whole feel of it. Everything they did to pull off the look and feel of that time in history, worked.  The wardrobe, the way they shot it, the scene selection, the way they created excitement around Budweiser becoming legal again all of that worked really well.  But would it have the same effect if they used different music?  Because the movie The Natural is, or was so popular, you automatically think of that time......and that movie.  

Often I tell people we analyze every aspect of video, the transitions, framing, music and even the lead instrument used.  We do that so we can evoke the emotion you want your customers to have about your product, brand or service.  In this video Budweiser hit it right on the mark!

Have You Seen The Invisible Car?

Mercedes has created a video that pushes the envelope as far as concept and technology goes.  The concept is not only cool but it's also effective.  Mercedes has developed what they call F-Cell hydrogen fuel cell technology, and it has ZERO emissions.  So to show that it has zero emissions they made their car INVISIBLE!  It really got their point across......ladies and gentlemen, see the invisible car!

The Power of Video

                                           Power of Video

         Great Exposure Opportunities for Small Business Owners

From ancient verbal times to the modern technical era, the way products and services have been introduced and promoted through advertising have gone through a tremendous evolution.  Technological changes keep the advertising media changing.  Business owners must find the best medium to communicate to clients and potential clients the relevance of their product or service in our everyday lives.

Business owners can choose from technical and non-technical media or a combination.  There are newspapers and magazines, telephone, mailers, radio, TV, and the Internet.  Each one of these mediums is a great way to communicate.   Some were imperative and the major way to advertise in it’s time and all are still used today.  

Newspaper advertising is a less expensive and efficient way to get your product seen.  The main appeal of newspaper advertising was the large distribution factor.  Now however, more and more people read their news online or watch the 24\7 cable news shows.  Magazine advertising is still an excellent way to target customers.  But again, magazine subscribers are opting for online versions, and even Kindle type versions rather than the newsstand magazine with all the colorful ads.

Radio commercials have long reached out to masses of people and still do, but although deemed inexpensive back in the day, can be very expensive today and in a highly visual world it is only audio.  To be effective, radio ads must be heard by a targeted audience at the appropriate time, show and station.

Telephone advertising is personal but cold calls can be irritating to people not looking for your products or services.  Telephone is audio also, but it is interactive with the customer.   Telephone advertising is not as effective now as it once was. 

Mailers are visual pictures, thus limited appeal. Mass mailers can be expensive and the rate of return and response is less than 1%.    We can get immune to these messages such as in junk mail.  Mail advertising also is not as effective as it once was.

Since 1941 when the Buluva Watch Company paid NBC $9 for a 20 second ad before a baseball game, TV has become the most effective way to market any product or service.

TV has maximum visual and audio to communicate to mass audiences through jingles, catchphrases, slang, and pop culture.  Because each TV commercial is unique and different, it is adaptable to provide the ultimate platform to create a certain feeling about your brand service or product.    TV has come from simple black and white 20 second spots to ads featuring movie stars.  But, even the simplest TV ad nowadays is extremely expensive.  With the growing popularity of TIVO and DVR, people are now able to fast forward and skip commercials altogether.

 In the age of the World Wide Web, to be a valid company or organization, you must have a website or internet presence. Even with a website with all the bells and whistles customers still have to read the content (most people don’t read every word and may not get your full or intended message)  and navigate effectively to find the products or service they are looking for.  Simply put, websites may not fully engage clients or potential customers. 

Although relatively new, the Internet has grown and is growing faster every day.  The convenience of the Internet is only second to TV and it’s world wide reach can exceed TV commercials. Search engines like Google can direct customers to your web site.  They would be required however to search for a particular subject and your site could be missed.

Worldlink Services Video Advertising

We at Worldlinks Services appreciate the history of advertising.   We use successful effective elements from each medium as well as our creative and high tech production abilities to produce the feel and look you want for your company and to showcase your products or services most effectively.  You can display your Worldlink video in your place of business, on your website, at presentations, conventions, on YouTube, or on your Facebook page.  We can tailor videos to each aspect of your business or to a particular client.