Music is EVERYTHING!

Music is EVERYTHING!

I have never drank a Budweiser beer before in my life, but I love this commercial.  This is the commercial they played during the Superbowl.  When you watch it, you'll notice the impact the music has on the whole feel of it. Everything they did to pull off the look and feel of that time in history, worked.  The wardrobe, the way they shot it, the scene selection, the way they created excitement around Budweiser becoming legal again all of that worked really well.  But would it have the same effect if they used different music?  Because the movie The Natural is, or was so popular, you automatically think of that time......and that movie.  

Often I tell people we analyze every aspect of video, the transitions, framing, music and even the lead instrument used.  We do that so we can evoke the emotion you want your customers to have about your product, brand or service.  In this video Budweiser hit it right on the mark!